THE ISSUE

Pollution is a huge topic with far-reaching repercussions across all ecosystems. We can define visible pollution as any waste we see scattered across our beaches and pavements, and even dotted along country paths and trails. It’s the tip of the iceberg that we can tackle head on. Many individual or group organisations and companies all over the world have a perfect understanding of the importance of this issue, given the ecological and economic rewards we could reap by acting now. 

Pollution is a huge topic with far-reaching repercussions across all ecosystems. We can define visible pollution as any waste we see scattered across our beaches and pavements, and even dotted along country paths and trails. It’s the tip of the iceberg that we can tackle head on. Many individual or group organisations and companies all over the world have a perfect understanding of the importance of this issue, given the ecological and economic rewards we could reap by acting now. 

"The future is being written today, let's write it together with all our hearts and our humanity.”

- Jennifer Morgan & Anabella Rosemberg

Whether we’re talking about air, water or soil pollution, or the kind that finds its way into our food, there is no denying that they are all the result of humankind’s devastating impact on our environment. We might blame a lack of education or an ignorance of the implications of our actions, industrial revolutions or unsustainable economic models. The fact remains that humans have evolved to avoid starvation, live longer and enjoy better standards of living, but all at the cost of our environment. 

 

 

Piled up in poorly managed landfill sites or simply thrown on the ground after use, these plastics contaminate and weaken the soil, compromise agriculture, pollute rivers and oceans, negatively affect wildlife and different links in the food chain, and increasingly find their way onto our plates.

However, thanks to the progress made in research and the emergence of new technologies, scientists, businesses and politicians are in a position to offer concrete responses to these environmental issues, to reduce our upstream impact. 

"MORE THAN 381 MILLION
TONNES OF
PLASTIC WASTE
PRODUCED EACH YEAR." "

10WASTECHALLENGE®

Beyond these positive changes that fall to specific professionals, many people are taking individual action on this issue downstream. Whether it be through litter picking, using zero waste products, or educating others, many people have now understood the importance of tackling surface pollution. It is within everyone’s reach to help clean up our living spaces, regenerate the land and give high-potential ecological areas a fighting chance.

The 10wastechallenge® is gaining ground in no fewer than 65 countries and echoes a generation ready to invest their time in cleaning up a variety of habitats. Spending ten minutes collecting rubbish each day can so easily become part of a regular routine, no more difficult to schedule than a language lesson or sports session. Ten well-spent minutes. A good deed for the day. Something that, if everyone joins in, contributes massively to the effective eradication of the scourge of litter. Indeed, this is the crux of the challenge, as it's precisely the daily routine aspect that will make this movement sustainable. 

     "They did not know it was impossible so they did it.”

- Mark Twain

10wastechallenge® is more than a challenge; it's a way of life.

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